Dream Weddings, Ltd. links brides and grooms with their wedding day suppliers
We accomplish this by utilizing social games and media in innovative ways to put them together
Based in Dublin, Ireland, Dream Weddings Ltd is led by a team of highly experienced digital media, editorial, marketing, finance, game and fashion experts. Our mission is to make wedding planning more fun by combining beautiful inspiration, practical information and entertainment in one brand.
Although the idea of online wedding listings is not a new one, we met many vendors who were frustrated by a ‘directory’ approach and felt that brides-to-be weren’t engaging with their businesses in a new era of ultra-modern media. The idea of attracting customers through a combination of an editorial website, a mobile app and a free-to-play social game came to us like a bolt of lightning, and it was so strong that we immediately started to pull a business plan into place and talk to potential partners.
Dream Weddings Ltd met with Digital Capital for the first time in 2012, and within fifteen minutes the partners had not just grasped the concept, but were so excited they immediately committed to engage in the gruelling and lengthy process of due diligence. Alongside our in-house team, we have accelerated our business by securing the services of some exceptional agencies and development teams who have tremendous track records with some of the world’s leading game publishers and fashion houses.
Today we have a business that is well placed to revolutionize the current wedding market and provide real benefit to the hundreds of thousands of vendors struggling to get attention in a crowded space.