for the Wedding Industry
Brides dream of their perfect wedding – yet every dream is different. A wealth of amazing Wedding Vendors cater to her every desire: cake makers, dress designers, florists, jewelers, photographers and more! All these are an integral part of turning the Bride’s dreams into reality. With over thirty-five million weddings taking place around the world each year, reaching soon-to-be-Brides has always been a challenge. Addressing that challenge always seemed to be just out of reach – until now. We have created an exciting new media brand that connects wedding vendors and brides-to-be via a number of innovative digital platforms: Dreamwedding.
By using Dreamwedding, the fastest-growing network for brides and vendors, the Millennial generation of brides-to-be engage with media in an entirely different way to their predecessors - Generation-X and Baby Boomers. Millennials have grown up with the Internet, and have embraced social networking, gaming and digital media at a quantum rate. Through this transformation, they have rejected print and broadcast media just as quickly as the Baby Boomers had embraced it. The latest generation of brides-to-be are always online, engaged and choose to interact with media on their computer and mobile devices often; even during the relatively few moments they are watching TV.
We have taken advantage of this swing in media habits to create a new digital ecosystem for engaged women and wedding industry vendors – combining social media, gaming, mobile apps and an editorial website.
The global bridal market is conservatively estimated at more than $300 billion a year - yet the vast majority is spent with local businesses including cake makers, boutique dress designers, photographers, and venues. Dreamwedding’s geolocated approach connects wedding vendors and Millennial brides-to-be by enabling them to quickly discover preferred local vendors that match their requirements.
Our company is led by a team of highly experienced digital media, marketing, finance, game and fashion experts with a passion for making wedding planning more fun; utilizing social media and online gaming. We received funding from Digital Capital in 2012 and are part of the Digital Capital portfolio of companies.
Visit the Dreamwedding website at: http://www.dreamwedding.com